Why Social Networking Integeration for my site:
If we integrate social media in our website, it will give our website a vast opportunity to appear in the top of the search results. Just a few share buttons or a link to follow will do the trick. Our motto is to engage our visitor in social sharing, if not conversion. If they follow our website and share our link, then it is more likely that many will end up coming to our actual work front – our website.
How to ensure your business website and social media platforms are working together to maximize your online exposure.
Integrate Social Where it Makes Sense
Use social media to keep your customers or clients apprised of your recent happenings and are actively managing your outlets on a daily or bi-weekly basis, it might be wise to showcase your Twitter feed or Facebook posts directly on your website
Include Share Buttons
Share buttons should enable website-goers to seamlessly share or recommend a product.
- Provide efficient and easy-to-use solutions for social media sharing across eCommerce sites with the added benefit of analytics to see how the content is getting shared.
- Similar to eCommerce sites, resources, articles, a blog or other valuable content on your site, you should attempt to make it as simple as possible for readers to share it with others.
Social Based Comment Systems.
Social based comment systems like Facebook comments is a robust tool for making the experience of commenting on content and having conversations with other commenters more engaging and credible through social verification and amplification on a services/products/e-commerce site. The whole process of commenting more social by sharing engaging thoughts and conversations from the comments right to a user’s social channel.
These social based comment systems have a rating system in place that will bring the most liked or engaged with comment to the top ofthe discussion. The thinking behind this technology is that the comments with the most relevant information to a larger demographic must be the most interesting information to be featured front and center. Since the social commenting tools require social login, there’s less of a chance of spam attacking the website through this authentication system.
Commenting tools spur real-time conversations on the website since they allow for human-to-human interaction, helping connect a stronger authenticity and reliability to thebusiness/services. These conversations can quickly scale to be included on Twitter, Facebook, and other social sites.
Pay attention to the way in which individuals are using your social media buttons by tapping into Google Analytics. How many people are actually clicking on your outbound social media links?
An easy way to explore this is by setting up Event Tracking in Google Analytics.